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Director of Marketing
Rivet Software is the fast growing market leader in XBRL financial reporting solutions in Denver, Colorado. We are changing the way people and companies interact with and report financial information. We are looking for a well-rounded marketeer to lead our marketing programs. Duties include developing and executing on go-to-market strategies, messaging, positioning and campaigns directed at both technical and line of business buyers. This position requires close collaboration with product management, sales management, professional services and business development. Strong communications skills are a must.
The ideal candidate for this position will:
- Thrive in an aggressive business environment, have a passion for hands-on high tech business marketing and a “whatever it takes” attitude
- Have been trained in product marketing at large and small successful software companies with mature sales and marketing functions
- Possess proven experience in successfully addressing the challenges and opportunities of marketing a “platform” product with multiple value propositions and target markets
- Have previous field experience such as sales, pre-sales support or consulting
- Have proven experience in successfully building and executing on marketing programs
- Be a self-starter and natural leader willing to jump right in and take charge
- Be able to work with marketing programs and tools such as Salesforce, SharePoint, Web CMS system and others
- A passion for excellence – of work output, collaboration, communication and overall business results
Responsibilities:
- Product Marketing and Positioning:
- Perform competitive analysis and the development of competitive selling tools
- Perform market, customer, and competitive research to differentiate Rivet’s products and services, as well as to anticipate competitive response – Be an expert on the competition
- Develop and execute strategic marketing plans via customer needs analysis, initial positioning and messaging, testing, analysis and refinements
- Define target segments and buyer personas for marketing and sales outreach – Be an expert on our buyers
- Develop market positions, messages and marketing campaigns for target segments
- Product Life Cycle Communication:
- Drive creation of sales and customer facing messaging and communication throughout product life cycles
- Develop and Manage product launch, point release and product sunset communications
- Define product positioning and key messages, to develop product brochures, sell sheets, sales aids and key messages to external stakeholders
- Product Marketing Tactics:
- Develop tactical product marketing plans delivering the proper product positioning via specific activities and programs
- Formulates forecasts and creates the marketing plan including methods for market penetration, customer acquisition as well as customer retention and expansion
- Tradeshow planning and support:
- Coordinate, manage and administer all facets of the company’s trade show activities and analyzing performance of past shows
- Develop a campaign for shows as appropriate, and ensure all materials support the theme, including graphics, collateral, premiums, pre-and post-show mailings
- Measures effectiveness of our product marketing programs
- Communications:
- Manage communications activities and programs including online outreach, events, and collateral development for products
- Develop relationships with key customers to be a reference, write case studies, testimonials, etc
- Manage and Support Industry Analyst communications and dissemination of company and product information
- Thought Leadership:
- Develop and deliver thought-leading content via events, blogs, whitepapers, ebooks, podcasts and other outlets
- Act as a company spokesperson in press and analyst interviews, Webinars, videos, podcasts and speaking events as needed
- Sales Training:
- Create and deliver sales and channel training to ensure the sales force receives sufficient training to properly present and position product to customers and prospects
- Create sales enablement materials such as standard presentations, demo scripts, data sheets, solution briefs, whitepapers, etc
- Develop additional sales tools as needed that align with the ideal sales process and typical buying process
Professional Qualifications:
- Minimum 6-8 years experience in the software marketing industry
- 4+ years of progressively responsible market development experience, including direct responsibility for:
- Product marketing strategy and execution
- Promotion development and execution
- 4+ years working in the enterprise software industry
- Knowledge of accounting, corporate external financial reporting, internal financial planning, and financial software, including XBRL
- Outstanding written and oral communications skills
- Strong analytical skills
- Strong collaboration and project management skills – an ability to work effectively with different people within an organization (technicians, salespeople, strategists)
- Demonstrated expertise in negotiating competing priorities from multiple internal and external stakeholders
- Proven market and competitive analysis ability that results in understanding and prioritizing customer needs to map to product positioning, pricing, messaging and functionality
- Strong leadership skills
- Must have portfolio of developed materials and results to show during interview process
- Writing skills on software industry products and messages
- Travel required (10-20%)
- Problem Solving/Decision Making:
- Creative problem solver that can convey innovative ideas and can communicate in a matrixed team environment
- Self-motivated, detail oriented, results-driven personality
- Excellent project management skills managing multiple tasks with demonstrated ability to meet targets and deliverables on a timely basis
Personal Characteristics:
- Enjoys extensive interaction with people, team oriented
- Ability to interface and communicate well across the organization and work with/manage cross-functional teams
- Must have personal commitment to excellence and integrity
- Be willing to roll sleeves up and do whatever is needed to help the team
- An enthusiastic personality that thrives in a fun environment
- Exhibits strong personal and moral character
Rivet Software is an equal opportunity employer.
Want to join our team? Qualified Candidates please submit your resume and salary requirements when applying for this job.
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